The BT_EVENT_ACTION table logs actions used by third-party vendors against the recorded event data, and the BT_EVENT_TYPE table references event types and categories in the EVENT table. The BT_EVENT table stores all event data. Three tables are provided for the Behavior Tracking data. This section describes the requirements and database objects needed to log event data for analytical use. You can use the knowledge gained from analysis to create and optimize personalization rules, set up product offers, and develop interactive marketing campaigns. Analytics Marketing systems can then analyze these events offline to evaluate visitor behavior and transactional data. These kinds of events are called Behavior Tracking events. To record how online visitors are interacting with your Web site, you can record event information to a database. Note: WebLogic Portal DDL Modules identifies the filenames and location of DDL (database definition language) files for each set of Portal Database objects. Tracked Anonymous User Database Objects.
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